The Set Up
A need for an unrivaled experience with more team celebration, more sponsor value, and more fan energy.
Recognized every year, but especially in 2024, “it just means more” meant just that for the SEC. Expanding its footprint to 16 institutions, engaging an all-time high of 13 conference partnerships, and powering the world of college athletics, the SEC needed a signature end-of-season event that matched the impact of the conference. So Knight Eady took the field to help bring even MORE energy to a championship weekend staple.
More to celebrate
As one of the most powerful brands in sports, the SEC boasts a contagious and dynamic culture that is the envy of every competitor.
And at its core, a successful fan event for the SEC is a celebration of its brand, its members, its sports, its athletes, its partners and its fans. So every aspect of the conference’s FanFare event had to be a celebration. That became the measure for how Knight Eady considered keeping, introducing, or improving the components of FanFare.
More for the sponsors
Celebrating the impactful support of the conference partners by featuring a range of creative activations from the Sonic Slush Slide and [something that we have a good picture of and can use], to the exciting performance of Dan and Shay on T-Mobile stage
More for the Fans
Celebrating the fans who make it all possible by infusing their passionate energy to the experience as soon as they walk through the door, capturing unforgettable moments imagining their own victory, and giving them a chance to release their inner Heisman on Regions Field.
"Celebration is not just a post-victory revelry; it's a communal release of pent-up energy, a manifestation of unyielding support. From tailgates adorned with team colors to raving cheers in packed stadiums, every win is a shared triumph, a testament to the unbreakable bond between fans and their teams.
Thanks to unmatched history, tradition, and success, the SEC and its member institutions are the standard for fandom in college athletics and merit a commensurate celebration."
